Business View Magazine
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tion to us as a company and we will be glad to re-admit
them when that time comes. We see more and more of
the care being given in the next ten or fifteen years being
transitioned into a home-care environment, not only be-
cause everybody would like to be at home, but because,
as we move to managed care, it’s a more economical
way to take care of people than having them in a higher-
cost hospital or nursing home.”
Richardson sums up the mission for CCI’s present and
adds his vision of its future: “We spent the last four or
five years trying to put ourselves in the position to be the
ideal partner for hospitals in the managed-care indus-
try. We’re trying to be the best at what we do. We won’t
settle for just being satisfied staying where we are and
not evolving with healthcare as it evolves. We want to be
known as more of a chronic-care rehabilitation hospital
rather than a nursing home. We want to be the best care-
giver that you can possibly find. If you’re in one of our
markets, we want to be the best, and do everything that
we can possibly do to give care with excellence.”
That sentiment is echoed, and then distilled into its most
basic human component, by Nicole Howard, CCI’s Chief
Operating and Financial Officer. “When these residents
come into one of our homes they’re like family,” she
says. “We care about our residents. We have invested the
money, technology, and people to make sure that we can
provide the best quality of care for our residents.”
At the end of the day, that’s what it’s all about – Compas-
sion, Caring, and Integrity. That’s CCI.
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