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Business View Magazine
28 Business View – October
Francising
he said. “We also inked sponsorships with big names
– Magic Johnson, Lance Armstrong, Shaquille O’Neal,
Yao Ming and Andre Agassi. The thing that excited me
was the great opportunity that our brand provides not
only prospective investors and existing franchisees, but
also our customers.”
“When I was considering J.D. Byrider, I saw many
strengths, particularly a number of people who
had been with the organization a long time and had
substantial expertise in their area of the business. I was
excited to work with those experts and partner with
them to help take this brand to new heights.”
The company incorporates vertical integration and
direct management between its two distinct brands
– J.D. Byrider and Car Now Acceptance Company, a
related finance company that services retail installment
contracts. Every day, hundreds of calls are made to
survey J.D. Byrider customers.
The brand has conducted nearly 900,000 surveys,
with a 95 percent satisfaction rate with sales and 91
percent rate with service. It has 138 franchise and
company-owned dealerships across 31 states and
employs more than 3,400 people across the entire
network.
“J.D. Byrider is committed to customer satisfaction,”
Welter said. “It allows the franchises to have total control
to make good business decisions that help maximize
their profits. We have many long-standing franchisees
that have helped us build this brand. Our partnership
with our dealer body and the cooperation we have
with them has been, and will continue to be, critical to
our success.
“The franchisees operate 80 percent of the
dealership under the Byrider flag and share our values
and commitment to our customers.”
