Building Kidz

8 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 11 them that [they] won’t take any steps alone.” What the support pipeline looks like is an immediate facilitation of the post-investment technicalities. Things like location identification & assessment, lease negotiations, in-person & remote pre-opening training, and post- opening surveillance are all smoothly eased into the franchisee’s skillset. There are also financial oversight reviews and multi-point inspections to minimize the risk of a franchisee being cited by their state for potential deficiencies and to maximize their potential of running a world-class operation. “As you [approach] eighteen months to two years, we see our franchisees flourish and take ownership,” Gehani says, explaining how franchisees eventually transition from relying on support to leveraging it to fine-tune their businesses. An Emphasis on Communication and Local Marketing In addition to its pipeline of training and support, Building Kidz also deploys the use of a forty-point local marketing strategy to help its franchisees flourish. According to Gehani, the emphasis on local strategy also helps ease uncertainty among the parents of their students or prospective students. “We don’t want to be seen as a large corporate entity… where parents feel like they’re just another number…We do a lot of local marketing to ensure that parents understand that we’re not just one location in a growing brand, but we’re the location for [their] child.” The emphasis on local marketing both assures parents that their child is being cared for and empowers franchisees to infuse their location with their unique persona according to what