Building Kidz

7 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 11 A Flexible Franchise Culture Serving as Its Differentiator Sitting at the heart of Building Kidz’s incredible expansion is its unique approach to not only how it nurtures its students but how it develops its franchisees as well. “We centered everything around children,” Gehani begins, commenting on the required mentality one needs to work with them, “to have that cultural connection with our franchisees, it’s important that [they] come to the table with that mentality, that we’re going to be child-centric, staff centric, and be partners to parents in the development of their children.” Accomplishing that starts with equipping franchises with a flexible range of options on how they want to approach their franchise, as well as a surplus of support after the fact. Franchisees can buy an already established school center to convert it over to the Building Kidz brand to lower risk and accelerate their ROI. Alternatively, they can buy land and build a campus that yields them higher equity through the business. Finally, there is the middle-ground option of opening hybrid campuses within physical locations like church properties, converted homes, and even business complexes. The point is that franchisees have a range of models they can work with, and those models allow them a reasonable range of student size per location–going as low as twenty-five kids and as high as two hundred, depending on what the location allows. Franchisees then get fed into a robust pipeline of support once their investments have been made. “I’m the first owner that franchisees speak with,” Gehani explains, “and I commit to BUI LDING KIDZ SCHOOL FRANCHISE