Building Kidz

10 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 11 they want to offer the parents of their students. That marketing is most often accomplished through a mixture of social media, online advertising, and a large catalog of personalized messages that franchisees can customize and use to communicate with parents. However, parents also have direct access to what’s going on with their children through a platform called Building Kidz Connect, which makes use of every location’s state-of-the-art technology to allow parents to stay connected with the progress their children are making on a daily basis. The platform also supports a host of other technicalities like invoicing and updates to ensure that there is easy two-way communication between all parties. The result of all of these different components is the thriving brand we see today. One that takes care of not just its children but its franchisees and even inspires confidence in the minds and hearts of the parents sending their children in to learn. It certainly follows the servant-leadership mentality at the core of the Building Kidz philosophy and serves to explain its continued growth. As an organization that prioritizes families, children, and individual owners, it will undoubtedly reach its goal of having one hundred and fifty campuses open and operational by 2027. Parents and prospective franchisees alike can have confidence that Building Kidz presents a real opportunity to become part of a legacy curriculum that will shape the future minds of America for the better. PREFERRED VENDOR/PARTNER n Arthur J. Gallagher Risk Management Services www.ajg.com n Kaplan www.kaplanco.com