1 Percent Lists

1 PERCENT L I STS For us, a good franchise candidate is somebody who is aggressive, wants to grow, and has thick skin. You’re going to catch some flak from other realtors for doing what we do. But your clients are going to love you.” In return for having an innovative, disruptive mindset, 1 Percent Lists’ realtors are able to reap the financial rewards that come with working for such a thriving brokerage. “My average agent made double the national average last year and how we do that is pretty simple,” Clayton explains. “We’re continually listing homes and charging 1 percent to do so. Those listings generate buyers and also more listings, which then lead to more buyers. So, while the average agent probably makes a little under 2.5 percent per transaction, they may only work on five transactions a year. My average agent makes about 1.7 percent per transaction but will facilitate just under 20 transactions a year. We’re doing a higher volume, more easily.” Despite the success that 1 Percent Lists has experienced, the company still faces challenges. For Clayton, the biggest one is getting realtors to think differently. “Your typical agents sees themselves as incredibly important and they value themselves based on what they charge per transaction. They never stop to think about what it costs them to get a transaction or the time and effort involved. It doesn’t matter if they only complete two transactions a year and they’re living on the street. As long as they don’t discount on those two transactions, they believe they are doing the industry a good deal. It’s hard to overcome that line of thinking.” Although it will take time to get the rest of the real estate industry to change its operating model, 1 Percent Lists will carry on doing what has served its clients so well. Looking into the future, the company would like to bring its services nationwide within the next two years. “We make owning a franchise incredibly affordable,” Clayton comments. “To buy an