El Paso Area Teachers Federal Credit Union

their groceries, their gas, whatever they need in their life,” Villaronga continues. “And we’re able to give generously to these school booster programs every single semester.” TFCU’s true leadership in the community isn’t something that’s only talked about on rainy days; it’s something it lives. “So many of us serve on various non-profit boards in the community – it’s real community engagement,” says Villaronga. “Our organizational culture is based on human dignity and fairness, and what’s ended up happening, over the last few years, is whenever we have positions open up for jobs, the number of applications we get is outstanding. This happens because they’ve heard, through word- of-mouth, that the culture we have at TFCU is built on mutual respect. There’s no elitism; no reserved parking spots for executives. We really try to live this every single day, this way of behaving.” And people seem to be feeling it. “They come into our buildings, and they feel that difference,” Villaronga says in conclusion. “It’s contagious, and it allows us to attract and retain the best talent – from Houston, TX, even from Jacksonville, FL.” PREFERRED VENDOR n Finastra www.finastra.com With every transaction, your institution touches a life. The business of banking is often narrowed down into a stereotype of money movement and holding, but in reality, it’s much more. It’s about providing opportunities that affect lives … from buying that new car or home to paying for college, saving for retirement to building a business, even making sure that a trip to the grocery store is a seamless transaction. Banking touches thousands of lives, both directly and indirectly. Strengthen your role and long-term relationships in your community with thoughtful technology. Find out how Finastra can help you along this journey.