Wallenstein Equipment Inc.

managers put the company one step closer to the consumer. South of the border, nine distributors across the U.S. carry a variety of Wallenstein brands and offer them to dealers that then sell them to the end customer. The company uses a similar distribution model in Central and South America, New Zealand, Australia, South Africa, parts of Europe, and some Slavic countries. Horst admits, “We have competitors; everybody should have competitors. It’s no fun, otherwise. Some of our competitors come from China, building good quality products for half the price. They tend to go through the box stores. With those products, warranty is a challenge, whereas, we offer a five-year warranty and we do a great job of standing behind our product. But it’s not all about the product. Some of our competitors make a better designed product. And we take that as a challenge. But our advantage is being the absolute easiest company to do business with. That starts with the layout of our website, inquiries on our website, our order desk, our email response, our phone manner – the whole process of excellent