Walco Equipment LTD.

While many companies, these days, sell their products online, Martin says that in the farm equipment market, at least, the old ways still persist. “One of the things I find is that you can sell on the internet, but, very often, the end user still wants to come and see the product and have it properly assembled before it comes to his place. Internet marketing has made some changes and we have to be aware of it, but on the agricultural end, there still needs to be a base to pick it up at.” It’s one good reason why Martin believes that good relationships with his network of dealers are key to the company’s success. It also helps Walco stay on top of changes in the marketplace. “As farming methods change, some of the equipment that were huge sellers for us ten years ago, are not necessarily, today,” he notes. “One of the issues that we, as a distributor, have to keep top-of-mind is to stay on top of the changes that are out there and make sure that we have product lines that fit people’s needs.” Another key to success are good relationships with bellon-mit.it/en +39 049 700022 AGRICULTURE | CLEANING | SNOWING WWW. L AMAG DA L E N A . COM THE PERFECT SOLUTION FOR YOUR FARMING NEEDS