Regal Pools

minimal at four to seven percent. But Buzzell believes that’s good because they’ve grown internally with processes and procedures. The primary business focus is residential pool construction. Buzzell admits, “That’s because we can deal with people and not have to deal with a corporation, where it seems like you get a lot more blocks and walls put up, rather than having a person-to-person relationship.” Word of mouth is the number one marketing tool, and customer retention is paramount. Buzzell adds, “That happens when people move to a new neighborhood, where we’re able to build them another pool. I’ve built four pools for one couple; they just move all the time. People in Houston love to accentuate their backyard – the size of the pool, the scale of the landscape, putting $300,000 into it, when their house only cost a fraction of that. They want to be outside, and Texas in the summertime is hot. They need a pool and shade but it doesn’t stop there. They build an outdoor kitchen, patios, install bug-be-gone machines – really bring it to the next level. Growing up in Maine, I never thought people would spend hundreds of thousands on a pool and a backyard patio and a putting green. But they do, often.” Consider these very cool, upcoming projects: one with a rooftop spa and a pool in the basement. Planning and development has been five years in the making; the whole building will be blocks, steel, and rare stones from Italy. Another is the building of a modern-day grotto with a steel and wood roof over the pool and spa, and automatic blinds to keep it self-contained. Regal’s competitive advantage is all in the details. Their in-house CAD designer is proficient in AutoCAD, SketchUp, and Reddit, so he creates amazing concepts in 3D – much easier for the team setting pool equipment to work from 3D scale. To boost marketing impact, the company recently hired an in-house social media director/public relations coordinator, and invested in a video camera with the goal of including more video on their Instagram and live feed channels to complement Virtually invisible... allowing for unlimited design possibilities Most hydraulically efficient... cleaning & circulation system on the market Substantial energy cost savings... with variable speed pumps Precious time savings... why not enjoy your pool rather than endure it? This pool is cleaning itself, can you see it? www.aamfg.com | 800.851.8492