The Fifteen Group

clients, as well, and we also handle all of their digital customer relations,” says Senior Public Relations Manager, Dean Harrison. “For instance, if a restaurant has a review on Yelp or any travel website, or Google Business, we help come up with, and construct, responses to those particular customers engaging with the brand. We also do full-service public relations for our clients: pitching them to the media; getting them on television, radio, and print; talking to the right journalists. Now, we can help our clients from start to finish – from helping them to create their brand to how they can operate and execute that brand, while extending and amplifying it to consumers and the media with a unified message.” In yet another response to the ever-changing nature of the industry, The Fifteen Group has focused lately on sustainability initiatives, noticing how the millennial generation is driving the concept forward. “We’ve noticed that there’s been a significant shift in consumer behavior as the Millennials are coming of age,” Harrison notes.