Montrose, Colorado

FOCUSED ON OUTDOOR RECREATION T he City of Montrose is the county seat and the most populous municipality of Mon- trose County, in southwestern Colorado. It is located in the upper Un- compahgre River Valley, on the western slope of the Rocky Mountains, and is an economic, labor, and transportation waypoint for the surrounding recre- ation industry. In fact, in 2010, Mon- trose made Outdoor Life Magazine’s list of “Top 200 Towns for Outdoorsmen,” because it is sur- rounded by vast stretches of prime scenic lands, includ- ing Black Canyon National Park, the Gunnison Gorge National Conserva- tion Area, and the San Juan Mountains, where visitors can enjoy an endless variety of outdoor activities throughout the year. Since outdoor recreation is such an important characteristic of the region, for the past several years, the City of Montrose has actively been pursuing outdoor recreation businesses in an effort to boost the local economy. “The most exciting thing, right now, AT A GLANCE MONTROSE, COLORADO WHAT: A city of 20,000 WHERE: In the upper Uncompahgre River Valley, on the western slope of the Rocky Mountains WEBSITE: