Maax Spas

6 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 Spa specialty retailers, we do not sell anything directly to the consumer.” “The second facility is in Ottumwa, Iowa. It’s a purpose-built facility for the Swim Spa products, which are the larger vessels. We make a variety of products there, ranging from a 12-foot tub to dedicated swim machines, to a dual- temp model, which has the hot tub at one end and the swim spa at the other end. Swim Spas are sold under the same brand as our hot tubs. We opted to go to a separate facility because trying to integrate Swim Spas and hot tubs in the same facility is inefficient. So, we had an opportunity to do an expansion in 2021, and it was completed in early 2022.” “We see the swim/spa category as one of the best opportunities within our industry over the next few years,” adds Steve O’Shea, VP of Sales and Marketing.