Maax Spas

5 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 MAAX SPAS swimming pools. For the next several decades, the original business grew and expanded both its product line and its geographic footprint under the aegis of several different owners. Up until 1998, the firm was a subsidiary of the Coleman Company; in the early 2000s, it was sold to a group of equity investors who sold it to another private equity group, Brookfield, in 2008. Brookfield separated the spa division from the bath division and created two separate companies. In 2017, both companies, MAAX Spas, and MAAX Bath, were acquired by the American Bath Group. Today, MAAX Spas employs over 200 people and supplies products to 22 countries around the world, with its main markets in the U.S., Canada, and Europe. “We have two facilities,” Johnson explains. “We have the facility here in Chandler, which is where we focus on our hot tub line. We have two primary brands: American Whirlpool and Vita, which are portable hot tubs. We sell only to Pool &