Maax Spas

9 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 MAAX SPAS Another item on MAAX Spas’ post- pandemic agenda is retail growth. “We’re going to focus on dealer acquisition, growing our dealer base, and getting more high-quality products out there that we are so well known for,” O’Shea states. “Just in North America, there are a lot of open markets, and we want our products to be available to more consumers. We want to give every customer an opportunity to see and choose us. It’s always been important for us to take care of our dealers and focus on the customer. Ours is a relationship business and that will never change.” Lastly, Johnson claims that a critical objective for MAAX Spas going forward is the quest for stability, now that the pandemic’s supply chain, staffing, and transportation issues have largely been resolved. “That’s the key for us in 2023,” he says. “Let’s right- size the inventories, right-size production, and look to the future and continue down the successful path we have carved as industry leaders.”