Los Angeles Memorial Coliseum

9 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 to business,” Furin recounts. “At first, we were discussing whether this was just a COVID bump or the new norm. Now, eight months into it, I think we’re leaning a little bit toward it being the new norm. There is a lot of business out there, and a lot of organizers that want to host events, large, small, non-profit, for profit, whatever it may be.” Some of the changes brought forward during the pandemic have continued, such as cashless transactions throughout the facility. “We are 100% cashless,” reports Daly. “We were able to actually implement that in a way that any other time may have caused a lot of pushbacks from the consumer. But we didn’t really experience a backlash to that, and we don’t have problems.” The Coliseum has also introduced some AI technology on its website, providing chat features for questions and information. Mobile ordering was also tested out with much success, but Daly admits this may not work as well now that the venue is up to pre-pandemic numbers. He says, LOS ANGELES MEMORIAL COL ISEUM