GoodToyGroup_web

The Good Toy Group is a mem- ber-owned company that creates catalogs for its members’ independently owned toy stores, across the county. Recently, Busi- ness View Magazine spoke with Idanna Smith, the company President to learn about its operations. The following is an edited transcript of that conversation. BVM: Can you talk about the founding of the Good Toy Group; why and how it came to be? Smith: In the late 1990s, the special- ty toy industry was all brick and mortar, small, independently-owned toy stores. Many of us had begun to get to know each other through a group called ASTRA – the American Specialty Toy Retailing The THE GOOD TOY GROUP MARKETING SPECIALTY TOYS D O O G O Y T Group