Business View Magazine
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McCarthy adds that another way in which the Oaks
stands apart from the competition is its combination
of all-inclusive living and à la carte services. “A lot of
retirement communities have a mentality where it’s ei-
ther all-inclusive, or all à la carte. But ours is a combi-
nation of both. We’re an all-inclusive retirement com-
munity, but we customize our services to fit the needs
of the residents,” she says.
McCarthy believes that the Oaks truly offers its resi-
dents a senior living life style that challenges the ste-
reotype that many have about retirement communi-
ties. “The perception is often misconstrued,” she says.
“A lot of seniors have a vision of retirement living as if
it’s the wheelchair in a dark corner. It’s got a negative
reputation and something that we’ve tried to negate,
over time. And what we try to do through our advertis-
ing is let them know that it is not a beginning to an
end, but a new beginning. That coming to a retirement
community, as a senior, is life-altering in a positive
way. They have the opportunity to thrive and grow with
