Waialua Fresh

6 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 WAIALUA FRESH Islands. With plans to connect with O’ahu farmers to grow and mill grain for bird feed locally already underway, Waialua is on track to realize that goal sooner than anticipated. But this company’s offering is much more than just sustainable, their product is fresher, too. “We are looking at about a two million bird market to service the Islands without any product coming from the mainland,” Senser explains. “That estimate takes into consideration Hawaii’s population of both tourists and residents, the eggs they’re eating, and how that translates to the number of birds needed. Right now, there are around 500,000 laying birds on the Islands, 200,000 of which are ours. Our farm is looking to increase to half a million birds by the end of 2024, but that still leaves 1,200,000 birds’ worth of eggs coming from the mainland. So, we do have a fair way to go before reaching our goal- but looking at our growth so far, we are confident that we can get there.”