The Grout Medic

holiday guests, but for the most part, we play an important role in all seasons. Our bottom line is we are the ‘in-between’ between doing nothing and new construction. Most consumers and many property managers don’t know The Grout Medic niche is a more cost-effective option. A lot of the DIY programming on TV has convinced folks they can build a new master bathroom for $2,000. Sadly when they discover that end-to- end new construction is actually $20,000, they find us. For a fraction of that new construction cost, we deliver a sparkling clean, restored bathroom that they can be proud of.” Regarding the Grout Medic’s operational capabilities, Timmons says, “Operationally, we work with a proprietary software program that integrates operations from advertising tracking, an incoming and outgoing call center, an estimate scheduler, to a project manager and invoicing. All are done on an app and tablet, if that is one’s choice. Our general business cycle for our end customers is lead generation from word-of-mouth or advertising, to an inbound call, to an estimate, to execution-invoicing, and the process repeats. The Grout Medic also offers a one-stop resource for equipment and marketing material on a separate, private website for the convenience of our franchisees.” Regarding the company’s use of technology, he reports, “In no particular order, we use cutting- edge CRM software, brilliant web design and SEO engineers, and high-performing pay per click (PPC) experts. Our core database is a two-way mirror with our in-house, customer telephone answering service. This means our customer service agents have the ability, in live- time, to schedule estimates for our ownership groups (franchisees) with all updates reflected at their local level. Our customers use an in- bound, toll-free number, 866-99-GROUT, with full reporting capabilities for each owner. Our agents are highly skilled and provide a distinctive separating feature from others groups in our category.” THE GROUT MEDI C Managing Member, JC Timmons