PowerOn

227 Save BIG on Mac and iPad Certified used, new, and Apple refurbished models added daily! Hurry, popular models go fast! Got a Mac or iPad to sell? We’d love to give you a great quote. Contact us today to get started. Your Next Mac is Ready! 1-800-275-4576 +1-815-338-8685 www.macsales.com PREFERRED VENDOR n Other World Computing www.owcdigital.com us to take off,not only the chip,but everything on the mother board.So,whenwe build a program,say for Apple,it’s a no-cost,recycling,recoveryprogram.When we get done,we end up paying theOEM.” Kelleybelieves 360° Recycling is going to be a growing revenue generator for PowerON.“For the last 12 years,we have almost been exclusivelycontract- edwith oneOEM.In the last two years,we’ve been working on expanding themarket–Dell and Lenovo. The big thing,going forward,is that we are re-launch- ingDell’s trading platform,as well as Lenovo’s trading platform.Alarge percentage of the computer manufac- turers will then be utilizing our services.And that gives us a phenomenal platform to expand,and set us up to go after the other mainOEMs,becausewe provide ser- vices and innovations that allowus to provide superior services withmore transparencyand better value for our customers than anyof our competitors.I see a tre- mendous expansion into 360° reclamation.TheOEMs don’t knowhowto do it. Environmentalists ha ve been looking at this for some time,and nowthe other OEMs are looking at it,andwe have a lot of knowledge,there.” Today,PowerONhas one location in the U.S.–Ros- eville,California,near Sacramento.“This facilityhas anywhere from60 to 120 employees,depending on the season and project,”says Kelley.“We have a ful-ly- licensed facility inAmsterdam; andwe also have a full-licensed entity in a facility inHong Kong.We turn themon and turn themoff,based upon a customer’s needs.This next year,our main pushwill be to go ahead and launch in Europe,as well.” In theworld of hardware reuse and recycling,Pow- erON is charting the course for the entire industry. Our company was once the largest destroyer of Smartphones in North America; our devices could destroy a Smartphone every three seconds - we did a targeted de-struction. Now, we’re more of a value reclamation and a recovery company. Not a single piece goes to the landfill. BRENT KELLEY CEO