Faulker Perrin Homes

FAULKNER PERRIN CUSTOM HOMES it is the right offering for thismarket and this level of home.” BVM: Inwhat ways do you feel you differentiate yourselves from the competition? Faulkner: “Quality,expertise,vision,build time,and a personal touch.Number 1:We feel our qualityand expertise ismatched by fewothers in this high-end space.Most of the builders aremore onmy side of the business,not having a background in true construction; it’s usually just a construction supervisor that handles the operations of the company,whereas we have an actual owner of the companyhandling operations who is a technically-trained builder,and he participates on each and everyhouse.In addition,Kirk is allowed to focus purelyon operations; he doesn’t have to handle anyof the sales,marketing,finance side,dealingwith investors--those are completely separate,which is a big differentiator frommost other builders. “Next,vision is a differentiator for us.It’s our job to take the thoughts and dreams of the homeowner and put that first on paper,workingwith the architect to come upwith the perfect plan for their particular family; but also in real life bycoordinating the vision of the housewith the designer,as well,so,in the end,the family is overjoyedwith the house theyhave just built. We areworking reallyhard to change the perception of the home building process and have trulychanged the opinions of everyonewe haveworkedwith. “Another waywe differentiate ourselves from the competition is the time it takes to complete the home. Our time of construction is averaging between 11 and 12months andmost of the home builds in our neckof thewoods aremore 18 to 24months.Another differ- entiator is that in addition to his technical knowledge, Kirkwas trained in the production home building busi- ness; so hemanages a P&L like a production builder. This allows us to keep our costs down due to his expertise and sincewe are also building spechouses, we keep the costs down for our clients as well,just as if it were our ownmoneyon the line. “Finally,we felt therewas an element missing in the home building process,whichwas a personal touch.By that I mean trulygetting to knowyour clients throughout the build process and being involved after the home is finished,as well. Your home is being built bypeople,not bya big company like the production builders and there should be a benefit to that.Andwe havemade that our mission.I literallybeg everynew client to call the peoplewe haveworkedwith and seek their opinion.” Perrin: “Whenwe first started,wemade the decision to not be a build a big boxwith a lot of square footage firm like a lot of guys in PrestonHollow/ParkCities were.So,wewent out and sought one of the best architects in the country,award-winning designers,and secured higher-end contractors.Our objectivewas to provide our customers with a level of qualityand su- pervision that was lacking in themarketplace.We also wanted to customize each and everyhouse from the architecture,design,and finish out versus just building that monster housewith lowend amenities that the production guys were doing.” Faulkner: “So,it’s the quality/expertise,vision,quick build time to build,the vast arrayof our portfolio,and the fact that we’re not developing the same house and just changing the footprint or orientation. Alot of builders down here are building the same house; simply rotating the floor plan.I feel I’ve got the best builder in town,trained byone of the best universities. Andwe add a personal touch.We stay in touchwith