West World of Scottsdale

3 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 6 F or all its challenges, the first year of the pandemic shone a spotlight on the events sector and the critical role that innovation can play as both an economic driver and problem solver, particularly in times of uncertainty. The entire events industry seemed to tilt off-axis, with live shows, entertainment, and installations spiraling into an unrecognizable abyss. For WestWorld of Scottsdale, the Arizona city’s premier equestrian and special event facility, this was a moment that exacted agility and flexibility at all operational levels. In the words of General Manager, Brian Dygert, it was “an interesting journey” that required “long and hard and continuous work” but ultimately helped to define a clearer vision for growth. “WestWorld is not a business that you can do remote,” he says. “It’s hands-on. It’s events! You have to be there. But in 2020, the question became,