Century 21: Judge Fite Company

of having five different programs in order to accomplish things, that we’re able to minimize it.” Fite elaborates: “From a technology standpoint, we provide our agents with a system that, front to back, requires no paper; an agent can work a transaction from prospecting all the way to after closing, through a paperless system with a lot of ease and simplicity. So, our agents are enjoying that kind of streamlined process we provide.” “Another thing that we are investing in is artificial intelligence,” he continues, “using smart technology to augment what they’re doing, to allow real estate agents to focus their time and energy in serving their customers, instead of processing listings and a lot of office work required by a realtor. We really want them to focus outward on their clients and on their communications and service, and allow the administration side of the business to be handled using sophisticated technology. We have invested in AI systems and are working on deploying those in our business in a lot of different areas. And, I think, what we’ll see over the course of implementation of these things we’re working on is a smarter agent, a more simplified process, and a bigger focus on service and communication with the customer.” Of course, marketing is always a priority - this past year, the company has grown its marketing department from three people to five. “And they’re providing great marketing resources and training to our real estate professionals,” says Conlon. “In 2018, we also released luxury branded marketing that our real estate professionals can use whenever they’re marketing or advertising properties over $700,000. It’s a great package to really separate our listings from the pack. It includes a customized website, specific for that property, and a custom marketing piece, and it’s all created by our marketing division with personalized content. It’s a great tool that’s been used by many agents. The agent would provide the professional photography; our marketing staff would meet the photographer to make sure the shots taken are what we need to enhance