Thor Motor Coach

and what you see in cars, start to migrate toward the RV business. People are going to have expectations that when they hop into their motor home, they’re going to get the same level of convenience that their automobile gives them from the cab area, and they’re going to expect the same kind of connectivity and convenience in the living portion of the motor home, too. So, we have a real chal- lenge to pull those two entities together and make it feel more seamless. “And we’re going to see people wanting more fuel-effi- cient vehicles.We’re already seeing people who are look- ing at motor homes that are thirty feet and under and we’re seeing people moving down a little bit from 35, 36, 37 feet, because either they live in a more urban type area and they don’t have the same type of rural space to store one of these motor homes, or they can’t justify the reason why they would buy something that’s so big that they’re THOR MOTOR COACH PREFERRED VENDOR n MORryde International www.morryde.com MORryde International designs and manufactures rubber suspension sys- tems and ride enhancement products for a wide variety of markets, including: recreational vehicle, transit bus, truck- ing, medical, agricultural, and various other industrial markets. Its core busi- ness units consist of metal fabrication, chassis upfitting, suspension products, custom specialty products, and after- market services. Located in Elkhart, Indiana, the company has three loca- tions and over 775 employees. only going to use a few weeks of the year.” According to Krider, Thor has been, and will continue to be, the leader in engineering motor homes that consumers want. “We’re the innova- tor in the market; we’re the one that introduces new market segments.We have a product called an RUV– a Recreational Utility Vehicle.We designed this off of two platforms that weren’t being used in the market. First, is the new Ford transit chassis, which just recently came into the market; and we’re the first one out with a Diesel engine and with slide out rooms and all the stuff you’d expect on a traditional motor home, but compacted down into a sleek, Eu- ropean looking, 23-foot motor home. It’s very innovative. The other thing that we produced is the smallest Class A motor home on the market. You can get into a 25-foot, gas-powered, Class A motor home in the $70,000 range. It gives you the big windshield for majestic looks of the mountains, big storage, but it’s small and com- pact, and not nearly as wide. You can parallel park it on the side of the street, you can drive it downtown New York, and at 25 feet, it’s only three feet longer than a Chevy Suburban. “So,we produce products that we call ‘made to fit,’” says Krider, summing up.“We build a motor home that will fit your lifestyle and your budget. Thor Motor Coach has blazed the trail and created those market segments and everybody else has followed us.Thor Motor Coach is the company that’s going to find the next big thing.”