Thor Motor Coach

THOR MOTOR COACH T hor Motor Coach, located in Elkhart, Indiana, is a manufacturer of recre- ation vehicles, producing nearly one out of every four motor homes sold each year in North America. The company is a division of Thor Industries, Inc., which gets its name from the last names of its two founders,Wade F.B.Thompson, and Peter Busch Orthwein.“Thor Motor Coach came into existence in 2010,” says company CMO, Jon Krider.“There were two companies involved–Damon Motor Coach and Four Winds International. Because of the tough times that hit the industry in 2008-09,we looked at the overall market,we looked at the leadership MOTOR COACH BLAZING THE TRAIL AT A GLANCE THOR MOTOR COACH WHAT: A manufacturer of recreation vehicles WHERE: Elkhart, Indiana WEBSITE: www.thormotorcoach.com