FitnessTogether

BVM: Can you elaborate on what makes Fitness Together different from other exercise programs? Wendrych: Our clients at Fitness Together are usually in their 40s and 50s; largely sedentary; they don’t get a lot of exercise or movement. Fitness Together provides a safe place because it’s not filled with Adonis’s and people with beach bodies; it’s filled with people who are just like them. It is a small clientele base; the aver- age location will often have between 40 and 60 active clients at any time. It is by appoint- ment only, so you’re not dropping in, whenever, and it’s semi-private – studios have individual- ly-equipped training suites within the facility. So, when you come in at your designated appoint- ment time, you meet with your trainer. They have designed a program specifically for you, taking into account any health conditions, injuries, etc. and you train with them three or four days a week, whatever is prescribed. Then there’s the FITNESS TOGETHER accountability factor. At six o’clock in the morning on Monday,Wednesday, and Friday, if you don’t show up at the studio, your trainer might call you and tell you you’re late for your appointment. So, the real magic behind Fitness Together is the privacy and the accountability. Another thing that makes Fitness Together unique and special is that because of the small number of members and staff, these people become very close, very quickly. The staff and the clients really connect because they’re seeing each other multiple times a week and they become friends. And that’s what we recognized years ago when my wife and I became franchisees. Also, the locations, themselves are convenient. The average client is driving no more than eight to ten minutes, about three miles from where they live. So, it’s easy to get to. In terms of clients –generally these are people who are apprehen- sive and when they come in, their reaction is: