FitnessTogether

TRAIN. TREND. TRANSFORM. Keep your members engaged every step of the way. Call us today at 1.800.998.3776 to request a free demo. Finally, a software designed to help you from group training, personal training, in the studio and at home. fitmetrix.io FITNESS TOGETHER PREFERRED VENDOR n FitMetrix www.fitmetrix.io From an operations standpoint, approx- imately 20 days before they open, we’ll be out in the field, over the course of about two days, helping them with the opening and initial operations of their studio. And then, we may be back out there when they open their doors for two to three days, as well, to make sure that all the technology is working and operationally they know what they’re doing and we can help course correct, if needed, at that point. On an ongoing basis, we host seven regional meetings across the country for franchisees.We educate around market- ing and operational best practices. We also host a national conference once a year. These are times for the franchisees to get out of their businesses and spend time with their fellow franchisees. They’re similar to the regionals - they’re working sessions with a chance for us to share with the franchisees our goals and things we’re planning to accomplish and the things they want us to focus on next year as a brand. So, we’re very supportive. BVM: What does the future look like for the brand? Wendrych: We’re in a really good po- sition; the franchisees are performing much better than they ever have.We’ve had significant annual revenue growth over the last couple of years at the studio level. From a growth perspective, our goals are very simple: to support our franchisees in growing their bottom line, and granting fran- chises to open between 15 and 20 locations per year. BVM: Any plans to expand internationally? Wendrych: We’ll stay in the continental United States. There’s plenty of growth left to be had, here. The areas of focus will continue to be the northeast, because we have a lot of room to grow there, as well as the southeast; and then focusing on markets like Phoenix, Seattle, Texas and Colorado. Those are mar- kets where we want to increase our saturation. We’re not trying to be everywhere across the country. It doesn’t mean we wouldn’t entertain a discussion about opening in other markets, but those are the markets that we’re focused on right now. BVM: What would you say to a potential Fitness Together franchisee, reading this inter- view? Wendrych: Fitness Together is unique in that it is a business that does real, positive things for its members as well as the community around it. It makes a real difference in people’s lives. For somebody who is a fitness-minded person, who wants to be involved in actively running a business, it’s a really good brand to be part of. And when you have a passion for it, and can make a good income from it as well, that’s really cool. We’re in a really good position; the fran- chisees are performing much better than they ever have. We’ve had signif- icant annual revenue growth over the last couple of years at the studio level. SCOTT WENDRYCH SENIOR VP OF FRANCHISE DEVELOPMENT