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Business View Magazine
Ketchem, the company’s Vice President of Franchise
Development, the answer lies in its franchise system.
Almost every Big O Tires store is independently owned
and operated, so retail customers know they are doing
business with the owner. And, as Kormondy says, “No-
body is going to be as attentive to their needs as the
person who owns that business.”
Another arrow in Big O’s franchise quiver is the intense
concentration on store cleanliness and amenities.
“From the street, to the parking lot, to the front door, to
the showroom, wherever the customer is, we’re look-
ing to create an appealing environment. The days of
the greasy, grimy automotive repair facilities are long
gone. In order to compete effectively, you’ve got to be
a clean and inviting retail environment. Our customers
are treated like guests in our establishments. When
you combine that with highly skilled technicians and
the highest quality products at a great value, you’ve
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