connections.“I also had in the mix my mother’s first cousin who was like a brother to her, and he was a three-star general in the army. So, I had that double army influence growing up.” Yet Crow chose entrepreneurship over corporate structure, influenced by his father’s experience. “My father was more of a corporate lifetime guy, and he was passed over for a high management position and went into early retirement,” he explains.“I always felt like his corporate experience was kind of a ‘we used you up and spit you out into the real world’ later, so it inspired me to be more of an entrepreneur and not rely on a corporation.” PICKING QUALITY OVER QUANTITY While Houston’s luxury home market continues its robust growth, Crow deliberately constrains his company’s expansion, focusing instead on operational excellence and succession planning. His selective approach shows a mature understanding of sustainable business development. “The advertising I might get through doing this interview and magazine publication with you and my website and signs on my jobs are really my only form of advertising,” Crow states. “I have enough influx of calls and potential jobs to not really go out and do much advertising.” His measured stance 8 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 06
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