Despite this, all Saddletree homes are designed for high energy efficiency, meeting ENERGY STAR ratings and offering significantly better performance than homes built in the past. This, at least, gives homeowners the option to expand on this efficiency if they’d like. For example, Saddletree often pre-plumbs for solar options and pre-wires for electric car charging facilities in about 70% of its homes. The company does this without mandating substantial upfront costs, as these features may not offer immediate or long-term financial returns for the typical buyer. As a result, Saddletree can guide clients towards innovations that offer tangible benefits and reliable performance within a realistic price point, ensuring true value and lasting contentment. SUPPORTING THE INDUSTRY THROUGH RELATIONSHIP-DRIVEN BUSINESS Saddletree Homes’ devotion to exceptional design and client satisfaction has earned it numerous accolades within the industry. Over its 30-year history, the company has consistently received “Parade of Homes” awards and MAME awards, often sweeping categories. However, beyond awards, Saddletree’s business model is deeply rooted in fostering lasting relationships. “We spend very little on first-time marketing. We feel that our best marketing is done through our warranty, our customer service, and the relationships we’ve built over the years,” Barcus, explaining that the company has many repeat clients, with some building two or even three homes with Saddletree. This enduring loyalty stems from a simple yet profound principle: “Do what you say you’re going to do.” This phrase extends beyond the warranty period and is at the core of Saddletree’s operation and attitude towards its clients. Saddletree remains available to consult with past clients on home maintenance or to assist new Saddletree homeowners with information about And when it comes to sustainability, Saddletree Homes operates with a clear understanding of the same market realities. While clients frequently express a desire for “green homes” and eco-friendly features, the willingness to invest in these often comes with a significant price tag. The company has found that most individuals are not prepared to pay for sustainable features that come with lengthy payback periods, such as 15 to 25 years, especially given that the average homeowner stays in a new build for only about four years. 8 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 06
RkJQdWJsaXNoZXIy MTI5MjAx