To that end, Visit Phoenix plays a crucial role in this process, issuing RFPs to its network of approximately 1,000 partners, including hotels, florists, and other service providers, based on each event’s specific needs. While specific vendors are not mandated,the reliability and quality of service are key considerations. A prime example of a partner that provides this is the culinary team at the Phoenix Convention Center, which operates under the bespoke catering company Aventura (part of Aramark Sports and Entertainment). Aventura receives national accolades for its innovative use of local ingredients, hyper-personalization, and unique activations like a food printer that can imprint images on cookies. This exceptional in-house catering service is one of many examples that set the Convention Center apart and enhance the overall event experience. Phoenix is the fifth-largest city in the U.S. and a top-tier destination, so there is a clear vision for expanding the Convention Center’s facilities and amenities to meet the evolving needs of its clientele. 9 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 06 PHOENIX CONVENTION CENTER
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