attractions like mountain hiking trails. “We have over 200 restaurants in and around the Convention Center, and it’s a very walkable downtown. We’re just minutes away from Sky Harbor International Airport,” Price confirms. PIONEERING WORLD-CLASS SUSTAINABILITY Aside from its focus on uplifting the city of Phoenix, the Phoenix Convention Center is also deeply committed to sustainability. This is evidenced by the creation of a dedicated position within the Center that oversees both ADA compliance and environmental initiatives. A recent significant project involved the comprehensive replacement of the Center’s lighting with energy-efficient LEDs. “We’ve also started to look at how we handle waste when it comes to food and beverage events. We’ve The Center and Visit Phoenix deploy proactive, diverse, and far-reaching strategies. While not heavily reliant on local media for convention bookings,Visit Phoenix also employs a comprehensive national and international marketing strategy. A dedicated marketing, PR, and communications division cultivates deep relationships with various industry trade organizations and publications across diverse sectors. “We’ve also found that social media has been an even broader influencer on creating appeal for a destination, we’re active in that space too,” Price says. By painting a holistic picture of Phoenix as a vibrant place to visit, live, and do business, Visit Phoenix effectively attracts a wide range of audiences. The Bureau’s social media marketing extends beyond meetings and conventions, showcasing the high quality of life in the Phoenix area, its diverse culinary scene, its accessibility, and its proximity to natural 5 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 06 PHOENIX CONVENTION CENTER
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