The Center’s strategic location in downtown Phoenix, coupled with its proactive relationship with Visit Phoenix, forms a powerful engine for attracting lucrative citywide and mega events including hosting SEMICON West this fall. Director Jerry Harper perfectly illustrates the impact of this dynamic, saying,“We bring in a lot of tourism dollars to the city and state, and we work closely with our partners at Visit Phoenix to attract those economic generators. One of the things we do is manage about a million square feet of meeting and exhibition space that consists of three convention buildings, outdoor space, and we also manage two theaters downtown.” This unified team approach, combined with the Center’s commitment to providing a world-class experience, directly translates to consistent bookings and a robust bottom line for the local economy. The Center is defined by its nationally recognized, bespoke cuisine, from names like Aventura Catering, an exclusive brand of Aramark Sports + Entertainment, the proactive adoption of sustainability initiatives, like its LED lighting partnership with Bold Reuse, and its ability to attract and successfully host highprofile events like SEMICON West. When observed closely, the Phoenix Convention Center’s strategic location, collaborative partnerships, and commitment to excellence clearly aren’t isolated factors. They’re collective proof of a highly effective, well-designed, and profitable operational model. A CITY CENTERPOINT WITH GLOBAL REACH The Phoenix Convention Center stands as a beloved centerpiece in the heart of Arizona’s bustling capital. Its location alone signifies a forward-thinking approach to economic development and community engagement. “We’re within proximity to a number of different amenities that serve our visitors and residents alike,” Harper comments, noting how the Center’s location contributes to the uniquely grand experiences it’s able to cultivate. “We also serve as a home for mega events,” Harper concludes. 3 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 06 PHOENIX CONVENTION CENTER
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