well-suited for logistics and distribution. Marketing efforts through commercial platforms like LoopNet and partnerships with the Research Triangle Regional Partnership have helped drive awareness and interest. “We’ve been very intentional in marketing to site selectors and industry professionals,” Phelps explains. “Being close to Raleigh gives us a huge advantage, especially since we can offer affordable land and housing.” COLLABORATION FUELS PROGRESS Growth on this scale doesn’t happen in isolation. Nash County has developed a strong network of local, regional, and state-level partners to support its initiatives. “We work closely with state agency partners, especially for project recruitment and funding programs ,” says Phelps. “Organizations like the Golden LEAF Foundation have also been instrumental in helping us build the infrastructure needed to support growth.” Nash County’s job-driven incentive programs are tailored to support meaningful employment. “We look at every project individually,” Phelps explains.“If it’s a company that’s going to bring good jobs with livable wages, we’ll work with them on things like reimbursing a percentage of property taxes.” As a Tier 1 county, Nash County also qualifies for competitive state incentives, adding another layer of attractiveness for incoming businesses. RETAINING TALENT THROUGH LOCAL OPPORTUNITIES While attracting new companies is a key goal, supporting the existing industry is equally vital. That’s where the Work in Nash initiative comes in. “Workforce challenges are everywhere right now,” says Phelps. “Our idea was to launch a digital platform that acts as a marketing arm for our workforce partners.” The Work in Nash platform highlights the county’s four target sectors, highlights local employers, and features high-quality videos that illustrate 4 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 06
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