platforms, respectively, further enhances transparency, allowing managers to track progress, prioritize tasks with clear deadlines, and keep clients informed. Additionally, recognizing that property management inherently involves personal interactions, the company leverages technology to enhance communication and efficiency without sacrificing the crucial human touch that residents value. “We try to find a nice balance between technology and people. This business will always be human. These are people’s homes, and they want a human touch point, not an automated one,” Mintz clarifies. This blend of personalized service and technological tools allows property managers to perform at their best while ensuring residents feel cared for and connected. 9 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 06 MD SQUARED
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