prices. In response, Bronze Craft established relationships with two foundries in China to manufacture its high-volume white bronze hardware. However, Bronze Craft is also fiercely committed to domestic production and quality control. This is why, approximately seven to eight years ago, the firm made a strategic decision to bring all its manufacturing back to its Nashua, NH facility. This move demonstrates the firm’s focus on maintaining stringent quality standards and its desire to support the American workforce, which has exclusively contributed to its growth and success. Bronze Craft is as loyal to its roots as it is adaptable to its opportunities. In fact, another example of its loyalty and adaptability can be seen in its efforts to ensure the quality and sustainability of its raw materials. “We source all our raw materials domestically. We use several different metal smelters and make sure that the chemical makeup of the alloys is within specification. We check that on every batch we get,” Bernard explains, noting the challenges the firm has faced in material sourcing. The volatility in raw material costs directly impacts pricing and, consequently, customer costs. To overcome this challenge, Bronze Craft has offered alternative alloys to its customers, allowing it to maintain stability despite the fluctuating global supply chain. Ultimately, all of Bronze Craft’s decisions are 8 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 06 BRONZE CRAFT CORPORATION
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