Industrial Resources Inc

“You get very far out of town and we can’t always offer a competitive advantage…so, we don’t benefit from traditional advertising. We’re not going to get more fish processor customers by advertising because they already know about us,” Kallshian explains. With that being the case, Industrial Resources is sticking to what has become a de-facto hyper- localized marketing strategy, or as Kallshian puts it, “I liken us to the microbrewery model,” where it focuses on dominating the local regions it serves. With the recent acquisition of Superior Systems and the ongoing focus on building a strong ESOP culture, Industrial Resources is poised for steady growth and continued success. Despite being a young ESOP, this company has already established a strong culture that encourages employees to see themselves as part owners of the business, with a stake in its success. By leveraging technology and bolstering an already skilled workforce with top-notch support and tool procurement, this company has effectively staked its claim as the company set to remain a leader in its industry for years to come PREFERRED VENDOR/PARTNER n Genesis ESOP Advisors www.genesisesop.com n Pace Financial Group www.pacefinancial.biz 10 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 06