a variety of services,” Mayor Rochon says.“We have an independent dollar store, we have a beautiful florist and gift shop, a couple of boutiques, a consignment store, pharmacies. So, we still do have a very vibrant and active commercial sector.” Banks, the post office, and other essential services remain downtown rather than migrating to strip malls, ensuring regular foot traffic that benefits all businesses. A volunteer beautification committee led by Gayle Primeau has transformed the streetscape through strategic investments and creative placemaking. Over twenty murals now adorn building walls throughout downtown, each created by local artists over the past six years.“She’s done an excellent job of really making downtown something to look at, advocating for investments in benches and garbage cans, but also planting flowers,” the mayor notes of Primeau’s leadership. The aesthetic improvements serve a deeper purpose. “There’s probably something on that street that serves almost every resident in the community,” Mayor Rochon observes. “Keeping those core key 4 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 07
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