However, the association is taking a very proactive stance on promoting nuclear energy,which is reflected in its efforts to work with industry stakeholders and regulators to promote policies that don’t undermine its viability. FUTURE-PROOFING THE INDUSTRY THROUGH THE ASSOCIATION Looking ahead, the Telecommunications Industry Association is positioning itself at the center of the digital transformation that will define the next decade of connectivity. “Whether its creating new standards, advocating for the industry, helping to push jobs, or making sure that data centers get built in the best possible way, they’re all elements of the idea that we live in a connected society and we intend to be at the center of that,” Stehlin states. One future trend that the association is particularly focused on is expanding broadband access across the United States. With the $42 billion rural broadband program greenlit by the Biden administration and now being implemented by the Trump administration, the push for nationwide connectivity presents a wealth of opportunity for the ICT industry as a whole. The TIA has implemented its “Broadband Nation” program to help ensure that underserved rural areas have access to reliable broadband services. “This program is meant to attract, train, and deliver the next generation of talent for the broadband industry,” Stehlin says, noting that the program will specifically address the drop in awareness regarding jobs in the broadband industry. Overall, the Telecommunications Industry Association continues to be a guiding force in the evolving world of connectivity. As the world becomes increasingly connected, the role of organizations like the TIA is crucial for all stakeholders involved. The organization allows all companies, whether big or small, to have a voice in the industry conversation. “You can trust us, whether you’re big or small, but the 9 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 07 TELECOMMUNICATIONS INDUSTRY ASSOCIATION (TIA)
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