Downtown redevelopment projects now emphasize water access. “ In the downtown area where we’re seeing redevelopment and new projects, and you ask them why, they are talking about the river and they’re talking about the lake,” Tegen says.“Embracing that recreational use, whether that’s kayaking on the river, utilizing the marina that’s located in town for charter fishing or kayak rentals.” The city created its own tourism department to modernize visitor outreach. New festivals showcase the lakefront, including a sand sculpting festival greatest natural assets. That mindset has shifted dramatically as the city recognizes how waterfront amenities drive tourism and talent attraction. The transformation generated tangible results, with tourism spending growing steadily over the last several years. “For many years, Manitowoc overlooked the value of our waterfront,” Tegen reflects. “We didn’t always look at the river and the lake as the significant assets they are, but are now seeing their true potential.” 11 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 07 MANITOWOC, WI
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