transforming potential defeat into the thrill of solving the hard problem. This unique cultural bedrock, built on a foundation of empathy and a relentless pursuit of solutions, is the true secret behind how Lucid Bots consistently delivers transformative robotic tools for commercial facilities. It’s not just the company’s frontier technology, it’s the spirit of the people powering that technology that has carved out Lucid Bots’ reputation for unwavering dependability. This company’s spirit is a critical differentiator in an industry where many merely sell technology and then forget about the customer. For example, recognizing that robots operating on dusty work sites are tools that require ongoing maintenance and repair, much like cars, Lucid Bots has meticulously built a comprehensive operational response to any problems that arise in their robots’ performance. “If you have an issue, we’ve got a repair team, we’ve got online training, and it’s all scalable. It’s much more than just a technology company. We’ve built a fully operational ecosystem,” Ashur says, explaining his intention to ensure that clients receive a full spectrum of hand-held white-glove solutions that minimize the inherent challenges associated with adopting nascent robotics technology. “And then beyond that, we’ve built a network of partners. For example, we work with Sunbelt Rentals. So, if you’re on a big job and you’re like, ‘I need a second Sherpa on hand tomorrow,’ we’ve got a mechanism in place and a partner by which you could have that redundancy or access that added resource,” Ashur concludes. Lucid Bots further distinguishes itself through its allegiance to domestic engineering, manufacturing, and support. This decision to source key components from the United States or allied countries addresses critical concerns regarding national security, economic VIII BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 07 LUCID BOTS
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