“falling in love with the science fiction future” they’re building. Practical application always remains paramount. DIFFERENTIATING THE LUCID BOTS EXPERIENCE Another key driver behind Lucid Bots’ innovation is that its leadership isn’t picky about where good ideas come from. “We’ve built a company that thrives on agency. Everyone here understands that good ideas can come from any place, and this is the type of place where we have to solve really hard problems,”Ashur says, noting that this mindset serves to excite the team when it’s presented with particularly tough challenges. Every team member is empowered—from engineering to manufacturing, sales, and customer success— to enthusiastically tackle complex challenges, Unlike many robotics firms that originate from research and development or the mere promise of technology, Lucid Bots was conceived from the ground up. It identified a pressing industry problem and meticulously developed the technology to solve it. The company’s products were quite literally developed for the people it currently serves. With this origin in mind, it’s easy to see both why and how every technological advancement it makes directly addresses a client’s need. That origin also serves as a safeguard, preventing Lucid Bot employees from, as Ashur describes, VII BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 07
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