and are well suited for non-aeronautical use. Inside the fence, approximately 500 acres of developable land are available to support future expansion. CONVENIENCE YOU CAN’T GET IN CHARLOTTE Despite competition from nearby major airports, FLO is carving out a niche by focusing on what the big hubs can’t offer. “We can sell something they can’t, and that’s convenience and customer experience,” Beadles asserts. “I mean, I have been on a flight where I can basically get from the parking lot to my flight in 15 minutes. Try doing that in Charlotte.” That philosophy helped shape the airport’s recent rebranding. Beadles expands, “We have a new logo, and a new slogan. We’re ‘Fly Home, Fly FLO.’ What’s more convenient, what’s more effortless than home? What’s more secure than the feeling of being home?” The hope is that this message and the experience itself will convince travelers it’s worth the extra costs to skip the drive. “It might be worth the extra $100 instead to fly home, than to fly to Charlotte or Myrtle Beach,” he says. 5 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 07 FLORENCE REGIONAL AIRPORT
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