pebble products, CMI has a deeply entrenched market presence. “But even with the entrenchment we do have, we’re always looking for better opportunities with different-sized aggregates and accents that we put in there,” Johnson confirms, explaining that beyond the pool industry, CMI is expanding its raw materials offerings from the UAS facility into broader aggregate fields. While the pool construction market has seen some contraction in recent years, CMI remains optimistic about a stronger second half of the current year, anticipating a rebound in discretionary backyard spending and a potential decrease in interest rates to further stimulate real estate activity and growth. To prepare for that, CMI is actively developing new product innovations and expanding its private label market presence, recognizing the growing trend of private label branding across industries. “We anticipate that part of the market will expand too, as we go forward… I believe private label products are going to continue to grow in the pool industry just like it has been in other industries as well,” Johnson says. Looking ahead, CMI is keenly focused on the vast potential of the residential pool remodel market. With over 6 million residential pools in the ground, and more being added annually, the demand for replastering and remodels is projected to escalate significantly. Estimates are, for every new pool built, three or four existing pools require replastering. This dynamic presents a substantial growth opportunity, particularly for higher-end polished 8 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 07
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