While CMI encompasses a transportation arm, a raw materials processing arm, and an internal samplemaking department, CLI stands, according to Johnson, as CMI’s largest “bell cow.” Still, even with such a strong main offering, CMI has become quite savvy in expanding and diversifying its services. The early 2000s marked a significant turning point with the widespread adoption of upgraded preblended finishes in the plaster industry. CMI, with its early forays into basic finishes and stucco in the 1990s, was perfectly positioned to capitalize on this trend.As the swimming pool market evolved, so too did the demand for sophisticated finishes incorporating quartz, pebble, crushed marble aggregates, and glass. This is where CMI’s internal raw materials processing company, Universal Aggregate Solutions, became instrumental in meeting this burgeoning demand, “And here we are, already seven years later, which is hard to believe. Since then, we’ve had astronomical growth in our share price and in the shares we distribute to our employees and teammates every year,” says CEO Blaine Johnson, emphasizing how this move fundamentally shifted all equity, ownership, and responsibility back to CMI’s dedicated employees. And while the efforts of CMI’s employees were a significant reason behind that growth, another factor lies in the astute selection of the pool and spa niche; it was an incredible lane for the company to grow into. Central to CMI’s success in that lane was its subsidiary, CL Industries (CLI), which specializes in plaster pool finishes, bonding agents, and building materials for both commercial and residential pools. To give a clearer picture of the subsidiary’s contribution,CLI’s revenue accounts for approximately 85% of total sales. 5 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 07 CONSOLIDATED MINERALS INC.
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