alone, as well as establishing a foundation that will act as a direct support organization, raising funds to support SDIRC’s strategic plan. ENGAGING THE COMMUNITY On the subject of marketing and community engagement, Cristen Maddux, Public Information Officer, maintains, “We have a lot of things to be incredibly proud of. It is very easy to highlight the good things that are going on here and with our staff and our students.” The district’s approach goes beyond traditional branding and marketing efforts, instead focusing on building genuine relationships and being visibly present in the community. “Through the partnerships that we’ve built, and the participation that we’ve had around our area, we’ve made a brand for ourselves,” she explains.“It’s more than just having a logo and putting something out online, it’s having our staff members out there in support and service of the community.” When it comes to social media, Dr. Moore comments, “We do a pretty good job in doing that work,” further stressing that in-person relationship building is key for the district. “We’re in all places at all times, not only to be seen but to have face time with individuals. That just goes 1000 times faster than a tweet on social media.” 7 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 07 SCHOOL DISTRICT OF INDIAN RIVER COUNTY
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