through DocuSign, so electronically,” Fish explains. This eliminates the need for providers to visit a location to settle a loan physically, enhancing the program’s accessibility. Addressing the financial specifics, Fish points out, “There are no rates of interest attached to the loan, and there’s no penalty for prepayment. It’s amicable in that regard.” This structure encourages providers to repay the loan as their finances allow, without the burden of additional costs.“We encourage those who have the means to prepay early to feel free to do so,” Fish adds, highlighting the program’s flexibility. For those who cannot, the loan can be repaid over five years through manageable monthly payments. SPREADING THE WORD: OUTREACH AND COMMUNITY ENGAGEMENT The Maryland Department of Commerce has implemented a strategic marketing approach to ensure the Child Care Support Fund reaches its intended audience. “There are two leading industry associations for the childcare community in Maryland,” Fish explains.“One of our colleagues visits their annual events twice yearly and talks about the program and what it can be used for.”This face-to-face interaction allows the department to address questions directly and gather feedback to improve the application process. Fish emphasizes, “That boots-on-the-ground approach to talk about it and get the word out through the industry association has been crucial.” Beyond industry events, the department maintains robust community ties, ensuring that information about the fund permeates Maryland.“The committees are really what commerce is all about because we’ve got to be neutral in that regard,” Fish notes. With representatives in all counties and Baltimore City, the department ensures that local economic development offices are well-informed about available state resources, including the Child Care Support Fund. Fish emphasizes the importance of these relationships, saying, “The regional representatives from Commerce are out and about meeting with their peers in the county and city of Baltimore 7 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 07 MARYLAND DEPT. OF COMMERCE - CHILD CARE SUPPORT FUND
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