White Lake Marine

market’s time is valuable. Consumers want the White Lake Marine crew to make their life more convenient. Moving forward, the company would like to follow the tagline of Nautique: “Making Life Better.” White Lake Marine wants to keep their same staff, be financially solid, expand their e-commerce offering, and find equilibrium when it comes to their income statement. They also want to expand the reach of the business, to ensure it is depression-proof if local economies collapse. Most importantly, White Lake Marine will continue to deliver outstanding service and help build a better life for their employees. service is still the company’s biggest asset. Since the start of the pandemic, the crew has been getting less face time with their customers on the showroom floor. Often, clients give White Lake Marine instructions to pick up their boats to be serviced at the marina or stored, and then deliver them back later. This has meant more time on the roads for the drivers. “We’ve probably driven 100,000 miles in the last year, in just picking up and delivering people’s boats,” says DeAndrade. Revolutionizing customer convenience via technology has sparked major growth in all sectors, and boating is no exception. A great example: One day, when questioned by Carl DeAndrade where the usual White Lake Marine driver was, David replied, “He’s gone to Georgia to drop off a used boat, and he’s doing that because it’s a $200,000 sale.” The insight that DeAndrade has tapped into is that his target PREFERRED VENDORS/PARTNERS n Marathon Xpress | Marathon Specialty Finance www.marathonxpress.com | www.marathonspecialtyfinance.com Marathon Xpress is a thriving leader in the recreational lending space. Each member of our highly skilled and dedicated team boasts an exceptional track record with unrivaled success in their respected fields. Our combined knowledge and stellar reputation allows us to offer the highest standard of service. We never forget that our clients are our most valuable asset. n Roswell Marine www.roswellmarine.com