Tide Cleaners

F irst opened in 2008, Tide Cleaners is a service that has grown into a personalized laundry service providing wash and fold laundry, dry cleaning and alterations. Agile Pursuits Franchising Inc., a wholly owned subsidiary of Procter & Gamble, first launched the brand and has grown the model to 180 stores across the U.S. The brightly-colored TIDE bullseye has been a familiar brand in homes everywhere for generations, synonymous with clean, fresh-smelling clothes and innovative, no-nonsense products for household use. Now Tide Cleaners is literally the ‘go-to’ solution, representing the future of laundry care outside the home, brought to you by America’s #1 trusted laundry brand. Business View Magazine spoke with Andrew (Andy) Gibson, CEO of Tide Cleaners, and Director of Franchising, Clare Moore, for insights into the company’s franchise model, exciting new programs, and what’s on tap for the future. The following is an edited transcript of our conversation BVM: How did Tide Cleaners come into being? Gibson: “This all started in Kansas City in 2008, when Procter & Gamble began testing TIDE CLEANERS The future of laundry care